Channel 7 and EOS Consultants are bringing up 3 gurus together to highlight the consumer insights. The gurus will share the challenges, opportunities and the global approaches towards the consumer targeting. These gurus will also share the experience based learning with the participants from the top notch companies of Pakistan.
The hardcore objectives of this learning event are to share the knowledge with the participants about;
- 1. Building the Consumer Centric Strategy
- Shared Consumer attributes for globalization
- The Qualitative consumer Insights
These are the most difficult economic times in the history of Pakistan. Marketers are struggling to justify their budgets and are constantly being asked to do more with less. Marketing is frequently viewed with scepticism by non-marketing business executives and when times are tough; it is often one of the first budget cuts. For marketing managers the challenge of providing concrete results is amplified since branding and awareness are fuzzy and are not directly related to sales revenue. This one day learning retreat is intended for any one in marketing who wants to significantly improve his or her marketing performance and justify marketing spending, and for non-marketing managers who want to drive real results from marketing.
Building the Consumer Centric Strategy
Speaker: Mr. Moqeem Ul Haq (Chief Strategy Officer Ufone Pakistan)
Moqeem is a chartered accountant with a senior corporate strategy and finance background combining strong business acumen with ability to adapt to varying international business environments in leadership positions for nearly 15 years. He is a leading telecom professional in Pakistan with significant experience in mergers and acquisition transactions, license acquisitions, attempting new business models enabled by an extensive green field experience. Moqeem possesses extensive executive and leadership proficiency, as well as strategic and long term business planning with a thorough understanding of corporate finance, accounting, strategy, project management, investment, performance management and strategic decision making. . He enjoys being part of, leading and developing, a successful team of professionals in highly pressurized and challenging working environments.
He has worked with multinationals like PWC, Mobilink, Warid Telecom, and is currently working as Chief Strategy Officer at Ufone.
Key Consumer Attributes for Globalization
Speaker: Mr. Imtiaz Rastgar (Chairman Rastgar Engineering Co)
Mr. Imtiaz Rastgar is a serial entrepreneur and is the founder and Chairman of Rastgar Engineering Co as well as Rastgar & Co. He has also headed the Engineering Development Board of Pakistan, 2004-2007, during which he launched several Pakistani engineering sector companies into becoming successful exporters through innovative government interventions. Since 2007 Mr. Imtiaz Rastgar has mentored as a CBI expert for nearly 45 engineering and manufacturing companies to become successful exporters. In addition to this he has also served as a chairman for Skill development council in Islamabad and is currently working as an Expert on Engineering Sector for the Netherlands Ministry of Foreign Affairs Department.
Qualitative Consumer Insights
Speaker: Mr. Russell Belk (Marketing GURU, Author, Academician and Researcher)
Professor Belk is an Honorary Visiting Professor of Marketing at the University of Exeter Business School and Kraft Foods Canada Chair in Marketing in the Schulich School of Business, York University, Toronto, Canada. Before his post at York University, Professor Belk was N. Eldon Tanner Professor of Business Administration at the University of Utah, USA.
With many visiting posts and fellowships in academic institutions around the world in the Past, Professor Belk is a distinguished international scholar in the area of consumer research and marketing. He has written, edited, and co-edited about 20 books and proceeding compilations. He is an active member in editorial and administrative boards of many marketing journals. He has also visited several Asian, European, and African countries for different academic purposes.
In addition to this he has also received the Paul D. Converse Award and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.
Who should attend?