WHY WE ARE DOING THIS

The Beauty Industry in Pakistan is growing with more brands / technologies being introduced. Hence, making it difficult for consumers to choose the right product suitable for their need & lifestyle. Consumers want avenues to explore products/technologies & discover beauty options. They want unique products and experiences. Its not about who they want to be, its about who they are and how they can embrace it. They want to get inspired by latest trends, gain information and guidance on products that are relevant to their ethnicity and personal lifestyle.